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The speakers at the conference: Christian Henner-Fehr, Vienna

Social Media: Challenges for the museum of the future of the

Mark Zuckerberg founded in 2004, social network Facebook has now 600 million members worldwide, in Germany alone there are more than 15 million. While the print media, but also TV and radio of such a development can only dream of influences, the Internet, our daily lives more and more. We are looking for there, not just information, but the World Wide Web is a global communication network is also the place where we, and more often work with others.
The museums, more and more the potential of the social web and engage in the adventure of social media. Empty coffers and the lack of funds forced the houses in advance to think about the goals to be achieved in that way really, and what strategies are necessary? What goals are even possible and in any way they can be achieved Christian Henner-Fehr said in his presentation.
He outlined the development of Web 1.0 to Web 2.0 and explains the resulting consequences for the museum field. Enough it was a few months a Facebook account, are now asking comprehensive approaches focus not only on the various social media channels, however, but also new devices such as iPhone and iPad. Transmedia storytelling is the latest trend that is trying to tell a story about different formats of time. This development is contrary to art and culture, for no area, no industry has a larger pool of stories.

Christian Henner-Fehr

Christian Henner-Fehr studied Theatre Studies, Germanic and philosophy at the Friedrich Alexander University in Erlangen and Cultural Management at the University of Music and Performing Arts in Vienna. Since then he has worked in arts management and has become a cultural advisor to the project management, financing culture and social media.
1997 he founded the company culture CHF management and provides for the training of trainers and coaches to seminars and workshops. Since 2006, he runs the blog and cultural management in recent years, numerous articles in books (including manual cultural management, culture 2.0) and magazines (including the orchestra, KM-magazine) published.
He is co-organizer of the conference start, which will take place in November 2011 for the third time in Duisburg and at the interface of art, culture and Web 2.0 is located.

Cultural Management Blog: http://kulturmanagement.wordpress.com
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