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The speakers at the conference: Marco Eisenack

The museum as a mass medium? Potentials of culture blogs and Facebook pages

Everywhere is the power of the Internet democratizing the speech. The consequences of media emancipation were last evident in Tunisia and Egypt. The utopian radio theory Bertolt Brecht, which provides that each recipient should be a station was suddenly by the technical possibilities of the internet the same time is quite real today - good at any station the same - the accessibility of the Internet available. Whether ARD, image, or John Doe - on the Internet, each channel can reach all receivers at the same speed. Twitter and Faceook intensify the effect.
More and more houses of culture to discover the potential of new media and reach new audiences through social networks. What impact have these opportunities for the media landscape in general? How can a museum to the deficits in the newsroom use by content on the Internet? Can a renowned brand culture through Facebook really become a mass medium? What are the chances? What are the limits?
to the example of existing museum blog explains this example and considerations discussed be.

Marco Eisenack

qualified journalist
born on 02.23.1972 in Bad Oldesloe

1999-2004 ; graduate studies in journalism at the Ludwig-Maximilian University

1999-2003 editorial training at the German School of Journalism, Munich

2000-2004 Scholarship of the Friedrich-Ebert-Stiftung

2000-2002 Editor-activity-policy department at sueddeutsche.de

since 2002 freelance print and TV among other things, SZ, Spiegel, Stern, horizontal (BR), culture time (3sat), floodlights, evening newspaper, taz, time-Verlag

text 2004 foundation of the company: construction - Agency for Media and communication.

since 2004 Design and implementation of the youth magazine MUCS on behalf of the Munich Adult Education

2004-2007 overallists the Süddeutsche Zeitung and responsibilities in the local departments (city politics, social issues, migration), SZ-Extra

2004-2005 freelance work for the Bayerischer Rundfunk in the radio department and Bayern Munich

since 2005, journalism professor at the MVHS

2005 Editorial contributions to the book "The war is over" (Süddeutsche Zeitung Edition)

2006 ; concept of an educational magazine in cooperation with the Süddeutsche Zeitung Magazin Verlagsgesellschaft mbH

2006-2007 mentoring by Rudolf Spindler (SZ managing director of the magazine publishing) as part of an annual program of the Bavarian Federation of Journalists.

2006-2010 Design and implementation of children's magazine pointed

2007 Lecturer at the Youth Media Days

2008 Media Award of the City of Munich since 2008

; journalism lecturer at the German Academy for Media Pop

since since 2009 supervision of the monthly panel series "City calls" on behalf of the MVHS

design since 2009 and publisher of the magazine Munich climate autumn

2009 Head of media relations for the company Wöhr + Bauer GmbH

2009 foundation of the city portal

mucbook.de 2009 Establishment of the sustainability portal klimaherbst.de

since 2010 Chair of the transport policy panel series "culture of mobility" in the traffic center of the German Museum.

2010 design and support of the blog for the Museum Villa Stuck

2010 Blog design and support of the Jewish Museum

2010 Design and implementation of the Blogger Fair "Monaco Mob


customers text of the Agency: Building:

House of Art, Villa Stuck, Jewish Museum, the world-Verlag sueddeutsche.de, Woehr + Bauer GmbH, MVHS, Cultural Department of the City of Munich, Department of Health and Environment of the City of Munich, BMW, etc.